Gender

Laura Mulvey 1975

'As erotic objects of desire for the character within the story, and as erotic objects of desire for the spectator' (Mulvey, 1975)

David Gauntlet 2002

'Images of the conventionally rugged, super- independent, extra strong macho man still circulate in popular culture' (Gaunlett 2002)

Mackillion 2002

In Mackillion said males are now uses in the similar was as women in so far as they are being presented as sex objects and are seen to be more image conscious and sensitive.
                                Stereotypes
Men:                                                                  Women:
Heroic                                                                Powerless
Attractive                                                           Over-Sexualised
Strong                                                                House Maid
Dumb                                                                 Weak
Violent                                                               Skinny
Brave                                                                  Victimised
Powerful
Muscles