According to ‘The Telegraph’(Feb 2017), they summarize that the British smashed there records this year in the Bata’s. the British film industry won this years Baftas. However this doesn’t take the reigns from the Hollywood as they have been topping the UK for all 100 years.
Audience Appeal:
I feel that my two films have a very level playing field when you compare the scripts. If it was to be swayed to one side, I would say James Bond would of won as it is part of Britain’s biggest film franchise. The genre of James Bond is action, which according to ‘the numbers’ statistics on market value between 1995 -2017 in the U.S, comes in 3 place behind adventure and comedy. This would mean that it would also be very popular in the U.S. The genre of Men in Black 3 has a genre of action, adventure and sci-fi , which according to the same statistics, the adventure in the film would be very popular as its first in the statistics, action third and sci-fi surprisingly not on the top 15. This doesn’t sound right as American sci-fi films have had great success for example, the Star Wars franchise. According to ‘statista portal’ action/thriller is the most popular genre in the U.K. This genre is the genre for James Bond. This further proves the point that this franchise would be very popular in the U.K. This is the same for Men in Black as it is an Action, Adventure and Sci-fi. Adventure is not in the top 5 but sci-fi however is in third. This also shows that Men in Black had some popularity in the U.K. However as previously stated, the popularity of the James Bond franchise in the U.K and maybe in the U.S. I feel that cost wise, action films are very hard for British companies to make as they cost a lot of money to make. This is because of the special effects and so on. James was produced by a British company called Eon productions, which they put £150-£200 million into to make the film. However if this was a one of British action film, they would most likely get produced by an American Hollywood company as the cost of production would be so high. This shows that the playing field is not level between Hollywood and the British film.
James Bond : Skyfall had an age rating of 12A while Men in Black 3 has an age rating of PG-13. The most popular age to go to the cinema is 15-24 year olds in the social grade C1-E. Comparing the 2 films, they both fit in with the most popular age. They both also allow ages below 13, although needing an adult present, this makes the age verity of both films a little bit bigger.
Production:
My James Bond film has a budget of $200,000,000 (£125,000,000). As a British film, this is a very large budget. Normally if a British film has a large budget like this then an American company is something to do with the Production. However, Eon Productions produced all the James Bond films and they are a British company.
Men in Black had a budget of $215,000,000. This budget isn't unusual for a big Hollywood Studios production. In 2007, the average budget for a major Hollywood film was roughly $137,000,000, the source used was ( www.the-numbers.com, www.slashfilm.com, www.imdb.com).
James Bond Skyfall is a action packed film, with explosions, lots of stunts and special effects. This would be a hefty price in its self as these are high quality. I would also say that there are lots of staff. The wages of all the crew and staff would be the main reason on what the money is spent on. James Bond also features Daniel Craig, which can cost them millions to have. This is one of the main reasons why Hollywood have the advantage over Britain. As Hollywood have more money, they can get more recognised actors in a single film. In Men in Black 3, it features Will Smith, Tommy Lee Jones and Josh Brolin. According to statisticbrain, Will Smith had a salary of $20,000,000. This is what the British industry cant compete with.
James Bond Skyfall is a action packed film, with explosions, lots of stunts and special effects. This would be a hefty price in its self as these are high quality. I would also say that there are lots of staff. The wages of all the crew and staff would be the main reason on what the money is spent on. James Bond also features Daniel Craig, which can cost them millions to have. This is one of the main reasons why Hollywood have the advantage over Britain. As Hollywood have more money, they can get more recognised actors in a single film. In Men in Black 3, it features Will Smith, Tommy Lee Jones and Josh Brolin. According to statisticbrain, Will Smith had a salary of $20,000,000. This is what the British industry cant compete with.
Marketing ( My marketing essay)
The marketing budget for James Bond:Skyfall was around the 30 million mark, while Men in Black 3 was ... Marketing to the right audience is key to getting success in profits. If not many people know about your film then they won't know to go to the cinema to see your film specifically. Even if you've marketed to the right audience, playing your film at the wrong time in the cinema can loose audience. If your film should be aimed at teen males, then it should be played at later times in cinemas. This is where Hollywood has the advantage Teen males obviously go on their phones a lot, so if a company wants to advertise a film, social media is a great way to market and advertise your film as it will get round to teens quickly. A good example of this is fast and furious. They put the trailer for one of there films on the main actors Facebook page. This spread the news around and it got the right target audience. Targeting your audience will allow you to understand what attracts For Skyfall, i found a teaser trailer and a trailer on youtube. I also found a popular poster. Men in black 3 have 2 official trailers on youtube and a poster which clearly shows the the popular actors on it. This is a clever way as people may like to see films with Will Smith and not care what the story lines about. The same can be said with Skyfall and Daniel Craig. However, i feel that as they are both are sequels they will be both already be popular. Hollywood has lots more money then the British film industry. This why Hollywood can spend the extra money on marketing making there films more know, even if the film is worse then the British Film. On average Hollywood films are spending 40 million on marketing, while Britain are spending little compared. However it is Britians own fault as they are not latching onto the band wagon and making films that are very topical. British film tend to stick to the same genre.
Post Production:
The marketing budget for James Bond:Skyfall was around the 30 million mark, while Men in Black 3 was ... Marketing to the right audience is key to getting success in profits. If not many people know about your film then they won't know to go to the cinema to see your film specifically. Even if you've marketed to the right audience, playing your film at the wrong time in the cinema can loose audience. If your film should be aimed at teen males, then it should be played at later times in cinemas. This is where Hollywood has the advantage Teen males obviously go on their phones a lot, so if a company wants to advertise a film, social media is a great way to market and advertise your film as it will get round to teens quickly. A good example of this is fast and furious. They put the trailer for one of there films on the main actors Facebook page. This spread the news around and it got the right target audience. Targeting your audience will allow you to understand what attracts For Skyfall, i found a teaser trailer and a trailer on youtube. I also found a popular poster. Men in black 3 have 2 official trailers on youtube and a poster which clearly shows the the popular actors on it. This is a clever way as people may like to see films with Will Smith and not care what the story lines about. The same can be said with Skyfall and Daniel Craig. However, i feel that as they are both are sequels they will be both already be popular. Hollywood has lots more money then the British film industry. This why Hollywood can spend the extra money on marketing making there films more know, even if the film is worse then the British Film. On average Hollywood films are spending 40 million on marketing, while Britain are spending little compared. However it is Britians own fault as they are not latching onto the band wagon and making films that are very topical. British film tend to stick to the same genre.
In college, I am taught to use premiere pro. I have learnt from research that this is used in some Hollywood films. However, there is no set editing tool as it is the directors choice on what is used. For films that involve Mac’s, Avid and Premiere is a good standard for editing.
Avid was released in 1989 and so after its release it became a very popular tool for professions such as broadcasters and studios.
After a large amount of research, I have not been able to find what editing equipment was used in Men in Black 3. However I would come to the conclusion that ….. was used.
Technology Summary:
In the 1980's, they had good cameras and this gave Hollywood the advantage over England as they have
