White British- The uk are over 55 million white British so there more good stereotypes than bad
Black or Black British- Thugs, Drugs?
Asian or Asian British- Clever
In the Us:
Mexican - For mexicans, they are probably at an all time low with popularity because of Donald Trump views.
Native Americans - Native Americans are spiritual and wise, Native Americans are lazy.
Native Hawaii -
Asian Americans - Hawaiians Are All Super-Stoked About Surfing
Theories
As Pieterse forcefully put it in 1992; “The legacy of several hundred years of western expansion and hegemony, manifested in racism and exoticism, continues to be recycled in western culture in the stereotypical images of non-western cultures.”
Malik argues: “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media." Any cover that just has white artists on it supports this, but this screenshot I took of an internet search I did on google images for 'Top of the Pops covers' is really telling because you can see only one cover has anyone on it who isn't white.
Malik suggests the key reason for this bias is that not enough people from different races create the media texts;‘Although it is now more common place to see Black and Asian people... who do not necessarily carry the race theme, the repertoire of imagery still remains limited. There are still too few Black people actually controlling the... images in terms of directors, screenwriters and producers." (Malik, 1998).
It is relatively easy to argue that the music magazine industry does not cater fairly for all races in the UK for two reasons. Firstly, the majority of music artists on covers of magazines like; Top of the Pops, Kerrang, NME, Q and Total Rock are white therefore people of different races are not represented and discriminated against because of there absence from mainstream magazines (this supports Malik's ideas that, "Whiteness has been naturalised" & "Multiculturalism is not represented in the British Media" and Pieterse's idea of discrimination through; "Exoticism").
And, secondly because the majority of artists from different races that feature on Hip-Hop magazines are portrayed as criminals. The strange thing about this is, magazines from this genre are produced by and for the same ethnic groups as the stereotypes portray. In other words, Hip-hop artists and fans seem to be embracing the negative stereotype Stuart Hall highlighted in 1981 when he argued; "There is a grammar of race based on a traditional diet for the British Media that is based on the standard image of blackness being the social problem." A reason for embracing this negative stereotype relates to the same reason why negative portrayals of youth culture sell, it makes the magazine/artists/genre appear edgy and exciting to younger working class fans.
Another reason for it could link to an interesting point raised by media theorist Sivanandan in 1983, Sivanandan said in terms of representation; "We don't want a balanced view. The whole society is unbalanced against us," and making it look balanced implies there is not a problem through using negative stereotypes it keeps racism debates open.
